The story of the Coöperatie Hoogstraten began in 1933 with strawberries, and they are still our best-selling product today. This cooperative has enabled a group of passionate growers from the region to turn their passion for strawberries into the high-quality brand that brings more than 30 million kilos of strawberries to consumers every year.

This is the work of more than 120 family-run businesses that put all their knowledge and energy into our strawberries. Through careful picking, proper selection and perfect presentation, they have helped to establish the global reputation of Hoogstraten Strawberries.

From summer to winter, Hoogstraten Strawberries are available 365 days a year. This is because we use different cultivation methods in different seasons. And no matter which method is used, the taste and quality remain consistently high. So you can enjoy juicy and tasty strawberries all year round. All the same, there are certain months when our fruit is at its absolute peak. For example, our strawberries are available in large quantities from April to June.

Moreover, every punnet of Hoogstraten Strawberries tells a unique story. You will find a QR code on the packaging. Scan it with your smartphone, or enter the tracking number on our website, and immediately discover which grower cultivated your strawberries with so much care. Would you like to thank them or leave a message? You can easily do so online. This way, we bring consumers and growers closer together and let everyone share in the passion behind our products.